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A curated assortment of Laneige’s prime merchandise, usually offered as a vacation countdown, sometimes showcases the model’s “Manifest Glow” marketing campaign. This marketing campaign emphasizes attaining radiant and healthy-looking pores and skin by means of a devoted skincare routine. These curated units steadily characteristic trial sizes of well-liked gadgets, such because the Water Financial institution Blue Hyaluronic Cream, Lip Sleeping Masks, and Cream Pores and skin Refiner, offering customers with a possibility to expertise a spread of merchandise. This enables exploration of the model’s choices and discovery of potential new favorites inside a handy, usually cost-effective, format.

Such curated units provide important worth to each customers and the model. For customers, these collections present a lower-risk entry level to discover a premium skincare line. They will experiment with numerous merchandise to find out suitability and efficacy for his or her particular person pores and skin sort and issues earlier than committing to full-sized purchases. For Laneige, these curated units function efficient advertising and marketing instruments, driving product discovery, model consciousness, and in the end, gross sales. The vacation season timing usually amplifies these results on account of elevated shopper spending and gift-giving. This apply of providing curated magnificence units has an extended historical past, evolving from easy present baskets to stylish, themed collections reflecting present skincare traits.

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